The VIP Experience With "The Republic"

Ideations had the pleasure of working with John Broadway and capturing the moments surrounding the launch of The Republic VIP.

Broadway’s vision is to create a community of nightlife and dining enthusiasts who can benefit from the perks, deals and experiences that come with being a member of The Republic VIP. Members of The Republic can currently take advantage of perks in select areas of Long Beach, but as partnerships grow it hopes to extend its reach to nightlife in other parts of Los Angeles and Orange counties. Participating bars and restaurants include Legends, Panama Joes, Shannons, Agaves, George’s Greek Cafe and events hosted by Inovative Events and Msunderstood events.

In the weeks leading up to the launch, Ideations spearheaded content creation for The Republic VIP’s social media channels to generate awareness of its launch. The main areas of focus highlighted the service’s creator, contests and giveaways and highlighting the gorgeous venue housing the event widely known as the impeccable 1920s landmark that is The Federal Bar.

Halloween night was a memorable one as the Ideations team documented The Republic VIP’s launch in real time. The Ideations team is particularly grateful to the CSULB students who helped us cover more ground in connecting folks with The Republic VIP’s perks and social media channels.

Ideations wishes to congratulate The Republic VIP on a packed house during its launch in Long Beach and looks forward to seeing this community grow!

Please enjoy photos from participants in The Republic VIP’s costume contest:

 

The Coffee Shops That Fueled Our Launch

It all started this past Summer. The new Ideations team was getting ready to embark on a business venture together. It was growing, but we didn’t have a designated space to meet yet. We needed to find spaces that fueled our creativity, but also our stomachs while we initiated the pre-launch phase.

We started with The Merchant off of Long Beach Blvd. The Merchant is a newer provisions shop located in Bixby Knolls that sells everything from coffee and tea, to freshly baked goods. We absolutely loved it, and from there we began the unintended tradition of trying a new coffee shop for each of our meetings.

Along the way we discovered some amazing hidden gems in Long Beach, and appealed to our wanderlust as we scouted out our meeting locations. We visited so many great small businesses that we thought it was only right to share what we loved most about each of them!

The Merchant

The Merchant.jpg

The Merchant is where we first had the notion that working together on Ideations might actually be a possibility. We brainstormed over Iced Vanilla Lattes, Iced Mochas, a bacon cheddar scone, and a chocolate chip cookie. The Merchant deems themselves as putting “a modern twist on a country store,” and we couldn’t be more in love with their aesthetic. Every night the owner and baker Andrea Fleytas bakes simple and delicious baked goods to be served the next day. From brioche and sourdough to cinnamon rolls, you have to get there early if you want the best pickings! They also have a Provisions store next door that has everything from artisan goods to unique cookbooks. If you haven’t tried out the Merchant yet, be prepared to fall in love with the New Orleans, New York, and Paris inspired shop.

The Merchant is open Tuesday-Friday from 6 a.m. - 5 p.m. and 8 a.m. - 5 p.m. on Saturday and Sunday.

Commodity Coffee

Commodity.jpg

Finding Commodity Coffee actually happened by accident. Emily, our Digital Strategist, was with a friend headed to Urban Americana and saw the sign for coffee across the street and decided to check it out. She was immediately struck by the simplicity and loved the open and rustic floor plan. There were two motorcycles parked in the back of the store. Conversation flowed easily with the owner and barista about the history behind Commodity Coffee. The shop’s fresh donut and pastries and fit right in with the culture of the Zaferia Neighborhood. When we finally had our Ideations team meeting there we had a great time and enjoyed the bright and friendly environment.

Commodity Coffee is open daily from 7 a.m. - 5 p.m.!  

Caffe Bene

It was surely a sign from the universe how we ended up at Caffe Bene (also our featured image) for one of our meetings. Emily was dropping off a friend at a restaurant in the shopping center on the corner of Bellflower and PCH and wound up parking in front of the Cafe. She texted Jordan, the Brand Designer, saying that they should try it out one day and in the same hour, Jennifer, the founder, messaged the team to suggest the space for their next meeting.

They have a delicious menu with everything from pastries and panini’s to sweet breads, amazing coffees and teas. They also have tons of great seating with plugs nearby which makes ideal great for studying or meetings!

Caffe Bene is open on Monday-Thursday from 8 a.m. - 11 p.m., 8a-Midnight on Friday and Saturday, and 9 a.m. - 11 p.m. on Sunday.

Portfolio Coffeehouse

Portfolio.jpg

Deemed “Retro row’s Finest Coffeehouse,” Portfolio was another great local meeting spot. Located on 4th and Junipero Ave., this is definitely a classic Long Beach coffee shop. Their mexican mocha was delicious, as well as their bagel and yogurt. They have a great selection of sweets and pastries, and offer more hearty options as well. Portfolio is always bustling and it is a great place to experience the diversity and culture in Long Beach. There were plenty of seating options located in the front area, as well as in the back dining area. It is the perfect place to go when you need some inspiration to feed your soul!

Portfolio Coffeehouse is open Monday-Friday from 5:30 a.m. - 9 p.m. and 6:30 a.m. - 9 p.m. on Saturday and Sunday.

Berlin Bistro

Photo from Berlin Bisro

Photo from Berlin Bisro

We finally took it over to the East Village Arts District in Downtown Long Beach when we tried out the Berlin Bistro (Fun fact: It’s owned by Portfolio Coffeehouse). It is located on 4th street, next door to Fingerprints. Not only do they serve great coffee and pastries, but they have a breakfast/brunch menu that was mouthwatering. They had options like a Greek Omelette, a fruit bowl, french toast, and much more. Berlin Bistro has a very friendly atmosphere and was a really great place to enjoy delicious menu options while still getting business done. What’s also great is you have the option to be seated and waited on while getting business done, or one can simply order coffee at the counter for those on the go! Once you’re done you have to take a stroll around the other great local small businesses in the area. You won’t be disappointed!

Berlin Bistro is open Monday-Friday from 6:30 a.m. - 9 p.m. and 7:30 a.m. - 9 p.m. on Saturday and Sunday.

5 Tips to Step-Up Your Instagram Game

Instagram is one of the largest platforms for social media! It has over 700 million monthly users as of April 2017, and is being used on a constant basis to market people, products, agencies, etc. Being a pictorial platform, Instagram provides people, companies and brands with their visual footprint. It showcases your voice and community, but it’s not always easy to drive engagement and increase your following. That’s why we’ve developed some tips to help step up your game and do it organically!

1. Post Consistently

The best brands post at least daily content and do so in a manner that is strategic. This may entail posting 2-3 times per day, depending on the different messages they want to be picked up by their audiences. The key to posting consistently is to build your own stock of images that allow your messages to be sent out into the world in a fresh, dynamic manner each time.

Tip: Experiment with different angles, environments and light to create engaging material.

2. Popular Hashtags

Hashtags are key in getting your content discovered and possibly helping it go viral. The Instagram algorithms help curate content from the hashtags people use, but be mindful of how many hashtags you use and the frequency in which you use them. If you tag #Foodie in every one of your posts, there may be a chance your content isn’t seen as much as Instagram is working to take out the “bots,” or fake accounts, that operate in that way.

Tip: When including a hashtag in your post, wait a moment and it will show you how many posts have that hashtag. This may be an excellent way to monitor the popularity of hashtags.

3. Visually Stunning Content & Keep it User-Generated (UGC)

Since Instagram is entirely visually-based,  it is imperative your content be stunning and captivating. This includes having high-quality images as well as different angles, subjects, depth, focal points, etc. Users respond to content that makes them feel something. Figure out what your audience likes and how your content caters to that.

Also, make sure a chunk of your content is user-generated. While it is perfectly okay to share content from other people, brands, agencies, it’s important to generate your own content so that people may share it as well. Users respond better to content created by you or your brand so make sure you keep that in mind.

Tip: Think about the “rule of thirds,” when taking pictures. A frame is divided in three, so experiment with putting your subject in different sections of the frame. If your subject is a person, maybe have them on the left section since people read left-to-right.

4. Digital Story

You may not think of it like this yet, but Instagram is your visual portfolio, or your visual-digital story. It’s the visual representation of your brand and it represents what you look like to yourself and to your audience. Therefore, it is important to understand what your digital story is; does your usage of light colors mean that your brand is focused on minimalism? Do you usually use pastels into your posts, meaning that your brand celebrates vibrancy?

If a picture is worth 1,000 words, then your profile is your autobiography, so think about what it’s telling your audience. It’s nice to incorporate some sort of theme, but don’t get caught up in it either.

Tip: Don’t be afraid to experiment with your content, after all it’s your story and it will only speak to your character.

5. Engagement with Community

One of the keys to being a successful brand, agency, entrepreneur, etc. is to engage with your community. This goes beyond just following users that relate to what you do, it involves liking and commenting on your followers’ content, sharing their content with friends via direct messaging, tagging others in their posts and tagging them in your own. Instagram is built off being a community to build your own and interact with it on an authentic and consistent basis.

Tip: Try doing posts that challenge users to tag others so you can get more engaged with their networks.

3 Ways to Survive Mercury Retrograde

Harness the restorative properties of a mischievous time

Mercury in retrograde was definitely blamed as the culprit for some of our communication mishaps this summer and shaped some important decisions, such as the launch of this website after the period ended.

Diehard astrological fans will explain how some planets appear to be traveling backward through the zodiac. This illusion is referred to as retrograde motion. Mercury in retrograde causes an unease because the planet rules all things communications. Whether that’s emails, texts, letters or smoke signals, it’s a popular occurrence for the channels we use to communicate to not always be on our side.

Much in the way we can’t avoid Mercury Retrograde, neither can we put a halt to the hard work and communication that needs to get done. So, how do you survive Mercury Retrograde? The answer is to take many deep breaths, remembering that it’s all temporary and perhaps tapping into the following tips:

Tie up as many loose ends

Get things finalized before Mercury Retrograde hits. Effective communication needs to be on your side, so take advantage of it before the planet enters retrograde and contacts become slightly harder to reach.

One of the biggest areas proponents advise against is signing important contracts or making big investments during Mercury Retrograde. However, we don’t want you to miss out on a great opportunity just because of a planet! If such things require your attention, then review every aspect of it carefully before signing on the dotted line. And we mean reviewing every. single. detail.

Back it up. Back all of it up.

This is when it pays off to have backup plans to your backup plans. If your company will experience a big event or launch, chances are that some sort of alternative plan is already in place to ensure things go smoothly. Confirm that all schedules, meetings, and parties involved are still good to go. Make sure all alternatives are intact, but here’s hoping you won’t have to use them.

Digitally speaking, little patience will be shown for files that can’t be summoned when they’re most needed. Avoid falling into the pit of computer errors by properly storing and backing up all essential documents. It’s also worth noting that when it comes to digital communication, comb through emails carefully to secure that key messages aren’t buried or lost before hitting the send button. And of course, keep an eye out for emails that fail to send but mysteriously end up in your “drafts” folder.

Review and revamp

Mercury Retrograde welcomes more than a little chaos, as it can actually serve as a restorative period.

Think of Mercury Retrograde as a time to check-in and assess all that’s happening with your company. Is it time for a new campaign? Is your website in need of a serious clean up? Is your company’s social media losing momentum? Use this time to dig into these questions and create strategies for revamping areas that may have been overlooked too long.

The aforementioned tips addressed areas that businesses should look into regardless of their sentiments for Mercury Retrograde. With the next retrograde expected to cast over us between December 3 - 22, we invite you to read more on Mercury Retrograde